What a treat! Marketing Zone’s directors, Mark and Dee took part in a great event for marketers held at Google’s quirky UK HQ in Central St Giles, London.
Of course as a marketing agency Google is a huge part of the fabric of our world. We use it in so many ways to improve results for our clients. From Search Engine Optimisation (SEO) to Pay Per Click (PPC) advertising and even for identifying opinion formers and influencers, it is an invaluable resource that extends our capability. But knowing too that Google’s offices are as refreshingly different as its business, it was great to see the place first hand. The 160,000 sq ft HQ is unexpected to say the least, created courtesy of interior designers and architects Penson.
We were welcomed through Google’s reception with its shimmering floor to ceiling Union flag, across a floor of TV screens to the ‘Library’ with its circular seating and tassled room dividers as well as snug nooks for quiet conversations. The presentation itself took place in the ‘Town Hall’, a room worthy of the Pompidou Centre with its exposed ceiling pipework. Marketing words of wisdom were shared, loud and clear with superb audio-visual including a video wall that ran the length of the room. All in all, a stimulating event.
Almost everyone’s online
There are 52,731,209 UK internet users
That’s 84% of the population
Internet World Statistics October 2012
96% of users access the internet daily
Internet Society, Global Internet User Survey 2012
Googling away
- 2.3 billion visits are made to search engines by UK internet users
- Google accounts for a massive 90% of all UK searches
- 35% of all website visits came from a search engine in January 2012
Hitwise, February 2012
And online sales are growing
The UK online retail market in 2012 was valued at £78bn
Online retail sales are up 13% year-on-year February 2012
IMRG B2C Global Ecommerce Overview 2012