Michael McIntyreNow then, working in a marketing agency we get to mix with more than our fair share of celebrities. Though we have to confess this is often not so much actually hanging out together as our people talking to their people and the like.

So what a surprise to find a film crew and the lovely, comedian Michael McIntyre filming for the BBC in our very own Buntingford High Street today. Now there’s a treat.

Seeing him reminds me of his comedy sketch on the spelling of people’s names. Are you are Sarah or Sara? Stewart or Stuart? Even if you’re not you’ve got to sympathise.

Of course with brand names, spellings are a great way to make a name unique so it can be registered and protected as a trade mark, so Marketing Zone comes at the whole naming issue from a different perspective. But then we’re not called Sarah.