We’re always asking our clients to clarify their goals. And we do the same for our own business. Having a clear picture of where you’re going and when you expect to get there is fundamental to the success of any business. Equipping our clients to get where they want to be is what we do. And to be honest, I enjoy it. Each of our clients is remarkably individual. Some target other businesses, some want to get closer to consumers and some do both.

But I also like setting my own goals and doing something that I can pursue when I’m out of the office  That’s why I recently entered the Asics 10 K London run on the 12th of July.  Having a goal in mind makes it easier to get those shoes on and get out the door. I’m raising money for Paralympics UK – the charity that supports British Paralympic athletes. My goal is to raise 500 pounds. And to finish the race, of course.

I have a sponsorship page if you’d like to support me – and Britain’s Paralympians.