Freman College student, Chris Bunce, undertook a Shopping Survey as part of his week of work experience in Marketing Zone’s home town of Buntingford. Chris worked very hard on the shopping survey and the other tasks we set him.

As this agency is a member of the Buntingford Chamber of Commerce, we arranged for Chris to tackle a business project where he could learn from our market research expertise. This involved developing the questions, setting them up online and surveying shoppers in the town using an iPad. As well as giving Chris a project he could get his teeth into and a real confidence boast approaching people, the survey pinpointed some interesting results.

”My work experience opened my mind to what the working world is like,” said Chris. “It was an interesting, fun and educational week. I learnt a lot about how marketing works which I’m sure it will help me with my Business Studies classes back at school.”

Ninety-four per cent of the people Chris spoke to said they either have a satisfactory, good or very good shopping experience in the town. Also 80% those surveyed enjoy a takeaway and 50% eat out at a café or restaurant once a month or more. And with the majority of people using the town’s services like the hairdressers, dentists and opticians, it can be seen that Buntingford is as popular for socialising as it is for the practicalities. With half of those surveyed being non-residents, the picture emerges that the picturesque market town which is home to Marketing Zone is a hit with residents and visitors alike.

It’s great to know that Buntingford’s stores, specialist shops and services provide a welcoming experience to both its residents and visitors making the town a great place to live and to work.

”We were pleased to support Chris with his work experience shopping survey and we’re reviewing the points of interest to see if any improvements or recommendations can be taken on board,” said Emma Christou, Chair, Buntingford Chamber of Commerce.

Marketing Zone can help you with your next survey or online poll. Just call Mark on 01763 274440. And the next time you have a meeting at our offices why not treat yourself to a stroll along the High Street and perhaps pop into the specialist cheese shop or vintage clothing store.