Hi my name is Tara and I am currently working at Marketing Zone to gain some experience in consumer decision making before I go to University to study Psychology. It has been extremely interesting to see how marketing companies put themselves in the shoes of others to find out how people think in order to build up a successful marketing strategy.

At the minute I am completing my A levels at Freman College, and I am using my A level English skills by writing articles that appear on the Marketing Zone website. Whilst I have been completing my work experience, I have learnt a great deal about businesses, marketing and the sort of technology that is used to help formulate a marketing strategy. Primarily I have been involved with Search Engine Optimisation, which means incorporating frequently searched keywords in the articles I write in order for search engines to find our website.

I am really enjoying working in an office environment as it is a new and very different challenge from being at school and using my psychology degree to get into a marketing career is something that I am now thinking about.