Making up 99% of all private businesses in the UK, small and medium sized businesses are a force to be reckoned with, often credited for driving forward innovation and growth. But if you’re a small business owner you’ll know that as one of 5.2 million businesses, how you run your operation is very different to how others choose to run theirs. The Chartered Institute of Marketing recognises this diversity and has launched a research initiative to better understand how small businesses approach their business development and marketing. It’s a great opportunity to share your views with the world’s leading professional marketing body. There are even some valuable business benefits. But most importantly, you’ll be amongst the first to get a copy of the key findings of the research.
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