Email marketing is fast, low-cost and effective. It can help you reach out to prospective customers and remind existing ones to come back. So how does your own email marketing perform?
Analysis from Sign-Up.to of over 1 billion emails reveals:
- Open rate – 24%.
- Click-through rate – 3%.
- Unsubscribe rate – 0.55%
- Clicks-to-opens rate – 11%
This is based on UK campaigns across small and medium organisations, as well as public sector departments.
Of course a lot depends on the quality of your list, your email header and the relevance of your message.
To gauge your competitive position, see the Sign-Up.to benchmark stats by industry sector.
Marketing Zone can help you to build up your email list, and create an email marketing schedule. We write, design and send out emails, making sure everything is geared to generate enquiries and sales. Just talk to Mark on 01763 274440, email mark@marketingzone.co.uk or tweet @MarketingZoneUK.