According to a Hubspot survey the percentage of respondents with a company blog grew from 48% in 2009 to 62% in 2012. So if your organisation still isn’t blogging in 2013, you’re in the minority. And if you do have a company blog, you need to think about how often you post.


Definition: regularly updated web page or website of news, opinion, experiences and so on, often with images
Origin: abbreviation of WEBLOG

So why do 2/3 of businesses have a blog?

Put simply, blogging leads to sales.
In HubSpot’s study, “The 2012 State of Inbound Marketing,” companies that blog reported increased sales. And the more they blog, the more they report an impact on sales:

  • 56% of businesses that blog at least monthly
  • 70% of those who blog three times a week or more
  • 78% of businesses who blog daily.

Blogging has many benefits:

  • It allows you to share useful content with your customers
  • It builds your credibility as experts
  • It provides a more personal and human face to the business
  • It improves search engine optimisation to increase traffic
  • It helps build relationships with partners, distributors and retailers
  • It keeps your web content fresh encouraging repeat visits
  • It generates leads and sales

We’re enthusiastic bloggers here at Marketing Zone. We help hard pressed companies by scoping out the type of content needed to connect with their target audience – and then we provide the capability to create and post blogs with greater frequency.

For details talk to Mark on 01763 274440, email or tweet @MarketingZoneUK.