Marketing
Keeping your business visibleOnline marketing gives you the opportunity to connect with a vast audience. It is quick to implement, easy to track and is a cost-effective way of generating leads. Our expertise allows us to guide you through the process, carefully targeting your messaging to your prospective, relevant customers.
Google Adwords
This pay-per-click (PPC) method of reaching your target audience allows you to set your budget, monitor the spend and pause campaigns whenever you like making it a cost-effective way to drive leads. We can suggest and create campaigns, write your ads and advise where they should link to.
Analytics
We often take care of the analytics for our clients. Observing the success of your campaigns allows us to identify the most successful ads and fine-tune your keywords accordingly. We can also analyse reaction to the landing pages and calls to action.
Research
Research is all about building your keyword list, reviewing your campaign and developing it as it progresses. It is also about looking your competitors’ strategies. Research is ongoing and as campaigns progress we look at ways to increase click through rates whilst remaining on budget.
SEO
Methods to optimise your visibility to search engines are constantly evolving. We will help you rank highly in searches – always aiming to make the first page.
Best SEO strategies
We keep abreast of trends e.g. ways of expressing a search. Competitor research also forms part of our work and the use of keyword research tools allow us to understand what is trending in your industry.
Technical SEO
Optimisation can be incorporated into your website’s architecture and coding in order to benefit from Google’s algorithms when selecting landing pages. Simple maintenance of your website, is never overlooked.
Email marketing
Following all the requisite GDPR rules we implement email campaigns for our clients, recommending content and timing to optimise their success. Designed as part of your corporate branding they are an excellent way to keep your company name foremost in your customers’ minds.
