Even the most non-mathematical amongst us know that Google works as a search engine by using algorithms. It breaks down our searches for things like “web design agency”, “local accountant” or “drone photographer” into a step by step set of mathematical rules which enable it to find and prioritise the answer that’s the closest match to our search request. But what does that actually mean? Neil Patel sheds light on this numerical magic in an Infographic developed for his blog, QuickSprout. It turns the maths into a concise overview. Take a look.