Brand identity, stationery and website design
It’s a world away from the original. Now the new brand identity and website Marketing Zone has created for Data Energy is brighter, smarter and gets results. Not surprising really as the previous ID and website had been built when the company was less sophisticated. So we listened to the story of how the company had developed over its 20-year history and got creative.
Marketing Zone won the pitch against other design agencies because we showed that we really understood the company, its customers and niche market. It works for managing agents that run prestigious luxury apartment blocks. Over time it has expanded its procurement service and added support services, like resident level billing and meter audits.
We took the client with us through the design stages from initial ideas to the final logo. And then we worked it up into a full company identity and applied the new brand style to different marketing media. The new identity reflects the company’s roots and aspirations.
The new website has transformed the way Data Energy is presents itself to potential customers. The homepage boasts images of luxury apartment buildings which immediately show managing agents that they have come to the right place. The clear proposition and action buttons convert interest into enquiries. Words are given more impact with punchy graphics that make it easy for time-deprived managing agents to grasp the essentials at speed.
When enquiries come in, we’ve provided Data Energy with other tools, from business cards to stationery, so that they can provide procurement proposals.