Website design, search engine optimisation, pay per click advertising, email marketing, copywriting and design
With its territory in London and the Home Counties, DMG Delta specialises in property maintenance for luxury residential apartments and commercial buildings – that’s everything from boiler maintenance to water treatment. Brought in to increase new business leads, Marketing Zone firstly took stock of current results. We discovered a range of ways we could help to accelerate sales, all underpinned by the core strategy of tighter targeting to attract the right kind of customers from within the region.
Now, the new website appeals specifically to the customer groups DMG Delta wants to reach. While Pay Per Click advertising radically changed to encourage local enquiries and cut out enquiries from domestic households and from outside the region. And our Search Engine Optimisation work means that DMG Delta get Page One rankings when companies search for a local maintenance provider. The level of new business enquiries has doubled and the average size of new maintenance contracts has increased significantly as DMG Delta now attracts high profile organisations from film studios to City apartment complexes. This targeted approach has led to a return on investment of £17 for every £1 spent on internet marketing.