Website design and video services

What good is best practice know-how if it’s not shared? And what good is a website if it’s hard to use? That’s why Marketing Zone was called upon to develop a new website and video for the National Performance Advisory Group (NPAG) – with a focus on usability.

NPAG are a self-funding membership body of NHS managers. Currently, the organisation supports 22 Groups across the country for managers in specialist areas such as Portering Services, Telecommunications and Estates Services. Each Group provides a forum for NHS managers to meet, compare and identify improvements in quality, performance and value for money.

NPAG’s previous website was difficult for members to use. By creating a fresher, more visual design, the new website Marketing Zone created clearly promotes NPAG’s four core services right from the home page. Now, users have efficient access to the areas they need. We also introduced a clearer main and side navigation to help customers browse the site. By refreshing the website and integrating applications, such as the calendar for events, news and a password-protected Member’s Area, Marketing Zone has helped NPAG provide a more user-friendly experience for its members. The NPAG team have also benefited from improved usability too. The site is easy to update in-house with new events and resources for members because of the content management system.

One of NPAG’s Groups is for managers involved in Portering Services. The Group identified the need for a training development aid to promote best practice for Porters in NHS Hospitals. Marketing Zone produced a dynamic video with real Porters demonstrating how they get the job done correctly, set in a hospital environment.

“You really helped us to make this project happen. The guidance before filming, with props, scripts and sequencing scenes was excellent. It’s resulted in the first ever, best practice video for hospital Porters that clearly demonstrates all the critical aspects of this diverse role.”
John Silverwood, Head Of Logistics, Service Development