Brand development, copywriting and design, packaging and advertising
Nostalgia isn’t what it used to be. Now vintage products are on trend and in demand. For Newspapers Remembered, a commemorative gifts company with an archive of 6 million newspapers dating back 200 years, things couldn’t be better.
Tapping into the sentimental yearning for days gone by, Marketing Zone designed the Newspapers Remembered catalogue to showcase their gift ranges. Complete with images, inspiring descriptions, codes and prices, the catalogue was created to be a pleasurable item to read. The integral order form was designed to streamline the order process and demonstrate for those buying over the phone or online, just how easy it is to order.
So when Newspapers Remembered added to their product range with gift vouchers, Marketing Zone was on hand. We created the in-store gift-boxes needed to gain shelf space and make the sale. With a nostalgic look and outer cartons that doubled as display trays, the packaging was practical, eye-catching and a great way to get brand presence in-store.