Polaroid Sunglasses

Strategic campaigns and integrated marketing covering research, trade marketing, website design, search engine optimisation, pay per click advertising, PR, blogger relations, social media, email marketing, advertising and product naming

Polaroid Eyewear manufactures and distributes polarized sunglasses and eyewear products, with sales of £40 million. Despite this strong global presence the brand’s sales had declined in the UK market since the 1980s. Then Marketing Zone re-launched the brand in the UK market in 2007 and sales have been growing ever since. Our PR and social media strategy has delivered extensive consumer and trade publicity. Press coverage has been delivered in national, fashion and specialist media, delivering a return of £11 for every £1 spent.

This publicity has helped get the brand stocked in John Lewis, Fenwick, Vision Express and Next for the first time, as well as all top UK airports. Plus, the ecommerce website we designed and developed gets No1. Google rankings and makes sales equivalent to a high street store.

As Polaroid’s outsourced marketing agency, we provide an extensive range of services, from setting up strategic partnerships to artworking ads for airport shops. And we have gained grass-roots support for the brand with influential bloggers and our management of the Polaroid sunglasses twitter account. And then there’s our celebrity placement work, with both upcoming artists and BRIT awards winners like Adele. It’s a powerful mix that gets tremendous results.