The Chartered Institute of Marketing

Website design, hosting and management, enews and PR

It was the ultimate endorsement when the world’s leading professional body for marketers chose Marketing Zone to deliver their communications. It all began when we won the project to find out what London marketers thought of The Chartered Institute of Marketing Institute’s membership services in the region. On presenting our research findings with clear recommendations we were asked to help make the changes. We said “Yes” and have been delivering a tailored mix of communications support ever since.

London marketers now benefit from: a new London website hub; microsites for awards, marketing contests and special events; blogging and enews. We even manage the Institute’s Twitter and LinkedIn accounts for the region. Marketing Zone has increased the value of membership for the London marketers. We also encourage members to interact more – by tapping into membership services, coming to events and contributing case studies to the newsletter. That’s because research shows that the greater the contact, the greater the membership renewals. Our close working relationship with the London teams and daily support has made London a flagship region for the Institute.