Product launch, brand development, corporate identity, website design and management, B2B marketing
WMS Technology provides project software for world-class organisations, working on some of the world’s biggest construction projects. One-of-a-kind developments like Heathrow Terminal 5 are where WMS solutions come into their own. As the growth in major construction projects has shifted from west to east, WMS were scheduled to launch their new software suite to organisations with a presence in Hong Kong. But without any marketing materials, there was nothing tangible to launch.
Marketing Zone was the natural choice for a tough project with a tight deadline. We collaborated with WMS Technology to agree on the proposition and strategy, developing a robust project plan of our own. Then the whole Marketing Zone team got involved to create the brand, the website, the sales presentations and the print materials in just 7 weeks. Stepping off the plane in Hong Kong, directors from WMS Technology had everything they needed to succeed.
“I found the action plan from Marketing Zone following our meeting and remember thinking how on earth are we going to produce all the material in time. I shouldn’t have worried. Team Marketing Zone kicked into action and we had everything we needed – branding, a website, banner graphics, business cards, presentations and a twenty page brochure. The visit went like clockwork and the marketing material you produced was a major contributing factor.”
Managing Director, John Morgan