Local builders, Abbey Building and Maintenance, called on Marketing Zone to help them generate publicity for their business. Our starting point was a thank you message from one of their happy clients. We built this into a press release that’s got the company featured in the local press.
Many people are put off carrying out extensions and refurbishments to their home because they are worried about the mess and the disruption. We were able to show the positive side of a building project with a professional company.
The client’s message inspired us to tell the story about how the firm not only complete domestic building projects, but they also go the extra mile to support families through the process. In the example we featured, the building work could have been stressful because the client was expecting twins, who were then born during the building project. Yet we were able to explain how Abbey Building and Maintenance have a practical, caring and friendly approach that made it all plain sailing. They even ensured that after the building works were finished each day the washing machine and dishwasher were plumbed in and useable. Using real life case studies and highlighting specific benefits shows what makes this builder different.
The press release included a quote from the client which adds credibility for readers. We also provided a photo of builder, Richard Bamforth, pushing the newborn twins in the pram. That’s because supplying an image with a press release makes it more likely that busy journalists and editors will print the press release. It worked and Abbey Building and Maintenance achieved the publicity they required.