Influencer marketing has become an important part of marketing strategy. It now accounts for a significant part of marketing budgets, according to a report by Tomoson. The platform considered to be the most effective for influencer marketing is blogs. We agree. Marketing Zone has achieved excellent results with its blogger relations activity. A modest product PR event for 100 people gained positive coverage from influential bloggers, who in turn had a combined reach of 6 million people. It just goes to show how influencer marketing can really ramp up your effectiveness. In some sectors, such as fashion, influencer marketing is vital.
What’s an influencer?
An influencer is someone who usually has a large audience or base of followers and whose opinion on a particular topic is valued.
Influencer marketing budget plans
Over the next 12 months, marketers polled by Tomoson revealed their budget plans for influencer marketing.
What’s the big deal with influencers?
Stats from Tomoson reveal that the best companies at influencer marketing are getting a £20 return for every £1 spent.
- 92% of customers are more likely to trust influencers than paid advertising
- 70% of businesses get a return of £2 per £1 spent
- 59% of marketers plan to increase their influencer marketing budget in 2016
- 51% of marketers believe they acquire better customers through influencer marketing
- 13% of marketers get a return of £20 per £1 spent on influencer marketing.
Best platforms for influencer marketing
The Tomoson poll shows that blogs are the top influencer platform.
- 37% Blogs
- 25% Facebook
- 6% YouTube
- 6% Instagram
- 5% Twitter
- 2% Pinterest
- 2% Google+
- 2% Vine
- 15% Other
To discuss how influencer marketing could work for you, contact Mark on 07801 419800, email firstname.lastname@example.org or tweet @MarketingZoneUK