New information from eConsultancy shows that this year, half the UK population will be using Facebook. Which means it’s highly likely that half of your customers will be too. Of course the number of your customers using Facebook will vary from business to business. It’s possible that your customers never got the Facebook bug. But now that Facebook users have reached 50% of everybody in the UK that is less likely. Chances are, a fair slug of your customers use Facebook. Which means you should be active there too. Take a look at the numbers…
Facebook users 2016
People logging on to Facebook at least once a month:
50.5% of UK residents = 33.2 million users
That’s 90% of social network users in the UK, using Facebook
50.8% of UK mobile phone users will be Facebook users in 2016.
That’s 81% of Facebook users accessing it via their mobile phones.
Facebook users 2020
By 2020 this is forecast to rise further:
52% of UK residents = 35.4 million users
And 88% of Facebook users will access it via mobiles.
See the full article and more lovely numbers from eConsultancy
To make sense of social media for your business, talk to Mark on 07801 419800, email mark@marketingzone.co.uk or tweet @MarketingZoneUK