It’s always good to hear other experts’ opinions on digital marketing developments, so we attended The 4th Cambridge Digital Marketing Conference.
Dr Dave Chaffey from Smart Insights offered 20 tips on search engine optimisation and converting interest to sales. There was more on everything digital, including mobile marketing, smart phone apps and search from experts at Google, Microsoft and MagicSolver.com.
Social media was the hot topic of the day. A key message is the sheer volume of online users of social networks. Mark Cook of Further Group talked about speed of change; quoting the much used statistic that radio took 38 years to get 50 million users. In comparison television took 13 years and Facebook took just 5 months.
Has your organisation got a social media strategy in place? Looking at those statistics perhaps it needs one.