Along with around half the country this weekend, I was snowed in watching the final of Strictly Come Dancing. A hotly fought contest with three couples battling it out for the famous glitter ball trophy.

I’ve been following the whole series, but this year, differently to last year, there’s been the added enjoyment of following the professional dancers and their celebrity partners on Twitter. This year they all seemed to have joined in the trend and have been tweeting throughout rehearsals and whilst waiting for the results on the Sunday show.

It really added an extra element of excitement to the final for me, reading all the bantering tweets between the contestants and gaining a sense of what it’s like backstage. It just goes to show how engaging Twitter can be how it can engross you into the brand. And with #Strictly trending on Twitter since last Friday, it seems I wasn’t the only one (luckily) who sat and watched the whole show!

Many big brands such as QVC, Pizza Hut and Body Shop have a presence on Twitter, and although not as glamorous as my favourite dance show, if you have a genuine interest in their products, Twitter is an effective way for them to engage you with their brand.

It made me wonder what sort of new applications will be around this time next year!