Social v TVWhen social media proves to be just as effective as television, it’s time to take notice. Confectionery giant, Mondelez International, has reported that this year’s Crème Egg campaign drove the same level of interest through Facebook as it did through television – and for a third less of the cost.

Camelot is also using digital channels for the re-launch of Lotto, now the price of the game has risen to £2. Their social media campaign aims to encourage online syndicates and their website hosts a competition to upload to YouTube a version of you signing the Lotto theme tune for a chance to win £20,000. Traditionally Camelot would use television, radio and poster campaigns but their investment in online marketing for the new Lotto campaign shows they’ve done their homework.

Marketing Zone is a fully established online marketing agency in Hertfordshire. Our expertise in everything digital produces excellent results for our clients every day. From making over 650,000 connections for Polaroid Sunglasses on Twitter after just one press day, to improving DMG Delta’s Search Engine Optimisation so that 50% of their new business came from organic (unpaid) search engine enquiries, when it comes to online marketing we produce exceptional results.

Call Mark on 01763 274400 or tweet @MarketingZoneUK.