On 21 April Google is making changes to its algorithms. I know, you’re thinking, “What’s new, Google is always making changes!” It’s constantly improving its search service. So far so good.
Except this is a big change. It affects which websites will come up in mobile search results and which won’t. And it’s all down to how well your website is geared up for visits from people accessing it from a mobile device such as a smartphone or tablet. Google advise that the changeover will take around a week to implement. Because 32% of UK web page views are from mobiles already, and set to grow, you really need to ensure that you have a mobile-friendly website in place.
Avoid these 7 common mistakes
Google asked webmasters what were the mistakes made when converting a regular website to a mobile-friendly one. This is what they found.
- Blocked JavaScript, CSS and image files
- Unplayable content such as media that requires Flash
- Faulty redirects if you have separate mobile URLs.
- Page 404 errors that show only to mobile-users.
- App download interstitials as web pages load
- Irrelevant desktop-mobile cross-links
- Slow mobile pages
See Google’s guidance for web developers.
Read our previous post – Is your website mobile-friendly?
For a mobile-friendly website talk to Mark at Marketing Zone on 01763 274440, email mark@marketingzone.co.uk or tweet @MarketingZoneUK.