Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Web design, Websites
Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company...
Communications, Creativity, Marketing insights, Social media, Websites
The Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round...
Branding, Creativity, Local
Always keen to do our bit for the community, Marketing Zone supported our town’s ‘Buntylympics’ last weekend. Organised by the local Council for the families in the town, the sporting fun day had a packed programme of team and individual contests. Many of the local...
Campaigns, Client service, Clients, Communications, Design, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Web design, Websites
With a third of adults using smart phones to access the internet, it’s more important that ever that your website is smart phone compatible. When a potential customer visits your website from their smart phone, it’d be a positive customer experience if they’re offered...
