Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
Campaigns, Communications, Marketing insights
With not long to go until the Olympic Games, the eyes of the world are focussed on the Capital. But the eyes of the marketing profession have been fixed firmly on the event since April 2010 when The London Organising Committee of the Olympic Games and Paralympic Games...
Branding, Identity, Marketing and design, Marketing insights
We’ve been reviewing with interest the Gucci v Guess law suit which has come to an end in the USA after 3 years. In 2009, Gucci filed against Guess, alleging that Guess designs or marks infringed on five Gucci trademarks. Seeking an injunction and $120 million in...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Web design, Websites
Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company...
