Cisco report that video traffic will be 80 to 90 percent of global consumer internet traffic by 2017. And what we become familiar with as consumers becomes what we expect as business people. So video is set to be hugely important whatever your business.
“Filmmaking and its offspring, video, has become the most powerful communications tool of the last 100 years. Video on the Internet is growing quickly, and viewing content online has actually surpassed traditional TV viewing.”
Six reasons why video is important to marketers
1. Video gets you found
Videos have a 50% higher chance of getting first page Google rankings for their key words according to Forrester Research.
2. It improves email responses
Video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails that did not contain videos a study by Implix has found.
3. Video increases sales
Prospects are 72% more likely to purchase a product or service when video is used according to a recent University study.
4. People like video
Video is enjoyable to watch. It appeals to the senses and the emotions. It makes you think and it makes you feel. That’s excellent for building relationships and brands.
5. Video is affordable.
Video is engaging like face-to-face, but costs a fraction of the price. Marketing Zone’s website videos start from just £500.
6. You can connect 24/7, 365 days
Prospects can take a look at your video whatever time they need to find out more about you. Even when your office is shut for the weekend. It’s information on-demand. And highly effective content marketing that can boost your business.