Just off the High Street in Buntingford, Hertfordshire is Flutterby’s Boutique, a gem of a clothing shop, with vintage treasures and preloved designs. Marketing Zone has created a new website to showcase Flutterby’s clothing range and customers have immediately taken the opportunity to buy online from the comfort of their homes.

Great feedback and new ecommerce website sales

The ecommerce website has been warmly welcomed by vintage fans and enthusiasts for the shop’s sustainable fashion.

“All the hard work has paid off, it’s looking fab”

“Amazing. Can’t wait to explore”

“Looks great”

As soon as it was launched the new website has been receiving orders for these fabulous clothes.

Nifty functionality for easy searches

Designed in WordPress, this website conveys the right look and feel for this popular brand. But behind the scenes there is some impressive functionality to make it easy for customers to browse for inspiration, and search for what they want. Each individual piece of clothing is part of a database of items that are tagged with attributes such as ‘size’ and ‘era’, and summarised into categories such as ‘modern’ or ‘vintage’.  Importantly for the client, it’s simple to receive new online orders and process payments.

We provide the training, our client is in the driving seat

Our lovely client provides all her own photography and descriptions for the products in the online shop. With new pieces constantly arriving and stock being sold, the website must be kept up to date. Marketing Zone provided training via Zoom so that our client is in complete control of uploading images and managing clothing stocks for their new online shop.

Browse, select or buy – it’s easy

This online shop makes it easy to see a range of products at a glance and then drill down to get more details and further photos of individual pieces of clothing. Photographs show items from different angles and display their colours and condition perfectly. It’s the kind of functionality that big online retail brands possess. So, it’s great to give a specialist, sustainable brand the same power to present products well and make searches simple, all with great visual impact.

Clothing products can be readily selected and added to the customer’s basket. The ecommerce tool built into the website makes it easy to be able to accept coupons or select delivery options too.

All in all, we’re so pleased to have helped this great Hertfordshire brand take its business online.

Need help to go online?

Marketing Zone is based in Buntingford, Hertfordshire. We provide websites, design and marketing. For advice or a price, talk to Mark at Marketing Zone on 07801 419800, or email mark@marketingzone.co.uk

Ecommerce website for Flutterby’s Boutique