Date: September 21st, 2009 6:45pm
Location: Avenue House, 17 East End Road, Finchley, N3 3QE
Book a place at The Chartered Institute of Marketing website
Briefing can be a huge challenge – especially if you’re not used to working closely with a marketing agency. Find out how Polaroid Eyewear worked with Marketing Zone to relaunch Polaroid sunglasses in the UK. And learn how to ensure your next agency brief gets results.
From initial meetings to strategic plans, creative treatments and digital innovation, Mark Ganellin and Dee Twomey from Marketing Zone, together with Rebecca Harwood Lincoln of Polaroid Eyewear, will show you how to get the best from your agency.
- Learn how to brief an agency to get the results you need
- Find out what the stumbling points are and how to avoid them
- Understand client and agency perspectives
- Case study: the relaunch of Polaroid sunglasses in the UK
- Q&A session – a chance to ask questions and share ideas
It is a great opportunity for members of The Chartered Institute of Marketing or other business people looking to sharpen their briefing skills. Book a place at The Chartered Institute of Marketing website.