Our client, DMG Delta, is getting more bang for their marketing buck with an exhibition stand and marketing tools they can readily use and reuse. DMG Delta specialises in building services maintenance for residential apartment blocks, schools and commercial buildings. This year the company’s marketing plan included exhibiting at three trade events: Leasehold 2017, Ecobuild 2017 and London Resi Development 2017. These exhibitions enable DMG Delta to remind existing customers that they are a progressive and serious player, as well as, gain new customers from amongst their target audience of managing agents and developers.
Marketing Zone provided these marketing tools:
- Pop-up exhibition stand with magnetic graphics panels designed to attract exhibition attendees with a clear marketing message and imagery focused on benefit to the ultimate customer, residents in apartment blocks. The graphics were created this year to a technical specification that meant they would fit the stand we’d previously supplied.
- Pop-up counter with graphics, so much more professional than a table with a cloth for displaying literature, while also being small and light to transport to exhibitions.
- Case graphics that turn the exhibition carry case into a mini-counter that’s practical and effective.
- Leaflets with important sales messages. We created a new brochure to be used alongside three previously written, designed and printed for the brand. All in eye-catching A5 landscape design, in the house style we developed for DMG Delta.
Have you got a trade exhibition or consumer show coming up? Talk to Mark at Marketing Zone for marketing support that’ll help you get the best return from your investment in exhibition space. Call 07801 419800, email mark@marketingzone.co.uk or tweet @MarketingZoneUK