Executive coach Steve Warner turned to Marketing Zone to launch his company with a new logo, website, business cards, and LinkedIn profile. Results soon followed.
Steve Warner is an executive growth coach with a focus on the Fintech sector. He has over 20 years’ experience of leading international sales and revenue teams in B2B technology organisations.
Company Launch
Steve was looking to accelerate his marketing with a brand ID that represented his professional identity perfectly, and which his targets would be attracted to. He was aware that to stand-out among his competitors, he needed to create a fresh brand profile rolled out across the right assets that was smart and extremely professional.
He wanted expert marketing help to grow his business. He was refereed to Marketing Zone by a mutual business contact.
Mark Ganellin from Marketing Zone picks up the story.
We were contacted by Steve Warner, who went through his launch requirements. Once we understood him and his service offering exactly, we devised a marketing strategy that would bring his business to the attention of its target audience quickly.
Marketing Zone got to work developing a branding roadmap centred around:
- Logo creation
- Brand identity
- Website design and build
- Business cards
- LinkedIn profile
- LinkedIn lead generation campaign
Having devised a new logo and brand identity, Marketing Zone created a website that sold Steve succinctly – telling people what Steve does and how he does it, and the results. With the new website at the core of the branding, Marketing Zone now set about leveraging LinkedIn fully for Steve’s benefit.
Marketing Zone revised Steve Warner’s business LinkedIn profile with the logo and brand design Marketing Zone created for the business. The result is a LinkedIn presence that represents Steve Warner’s business offering – and how he delivers it – persuasively.
Next came the LinkedIn lead generation campaign. Mark and his team set about researching the right prospects for Steve’s service provision on LinkedIn. The accuracy of this research and the potency of Steve’s new brand ID did the trick. Having launched his website and updated his LinkedIn profile, Steve was immediately contacted by potential customers.
Says Steve in conclusion:
‘I was referred to Mark at Marketing Zone to help me set-up my company website and develop our branding. Mark has been hugely helpful throughout the process. With many years of experience working with start-ups, he has a team that delivers on time and the results have exceeded my expectations. I will continue to work with Mark and thoroughly recommend the company whatever size of business.’
