When Arnold Schwarzenegger posed for the front cover of Empire magazine to promote his upcoming film The Last Stand, in a pair of Polaroid sunglasses, it made the Marketing Zone team very happy. This latest product publicity is part of a PR plan run by Marketing Zone that’s been delivering strong results for our client.

Arnold Schwarzenegger in Polaroid sunglasses

Arnold Schwarzenegger in Polaroid sunglasses

The film, The Last Stand, is Schwartzenegger’s first lead film role in ten years and judging by the trailer it’ll be another action-packed adventure film. It’s due for release on 18 January 2013 and in this cover shot, Schwarznegger is in character as Ray Jones, the soon-to-be-retired sheriff of a US border town. With his Polaroid aviator sunglasses Arnie grabs attention as November’s face of this best-selling film magazine.

To raise the profile of your company or products through cost-effective public relations activity just call Mark at Marketing Zone on 07989 951 750.