Orange called on Marketing Zone for a consultancy project. They wanted to get smarter with their direct marketing, so we pulled together the data and analysed the effectiveness of different approaches to generating leads, appointments and corporate sales. The review gave the Corporate Marketing team a framework for development of future campaigns and new targets.
“It’s the first time that we’ve seen all this information in one place and been able to draw conclusions. As soon as the report was presented the team were already talking about using this knowledge to improve our planning” said the Marketing Controller of Orange.