Marketing Zone has launched an Award website for the Greater London Region of The Chartered Institute of Marketing. The Institute is the world’s largest organisation for professional marketers and it plays a key role in training, developing and representing the marketing profession.
The Women in Marketing Awards is the latest in a series of innovative projects in London and culminates in a ceremony at the May Fair Hotel in November. It’s an exciting event to promote. As part of the marketing strategy, Marketing Zone developed a website which reflects the glamour and prestige of the awards, and retains the Institute’s clear brand identity. A suite of marketing tools support the Awards in the social media space to encourage engagement with potential entrants through Facebook, Twitter and Linked In.
In terms of print media, we created a postcard invitation to participate and mailed members to generate interest. We’ve also set up an e-marketing plan to contact potential entrants digitally. This event is currently buzzing with a great deal of awareness.
We’re confident that the Institute’s London region has all the marketing tools it needs to promote this event for a successful awards ceremony in November.