Good. Bad. Slow. Fast. Brilliant. Tired.

Write long enough, and you’ll hear it all. And if you’re like me, more. But I have a burning question – one that’s probably on the minds of a lot of writers. How do you combine everything you know about SEO with everything you know about writing engaging copy? Apparently, writers should be able to sparkle wittily while filling headers, tags and body copy with lumpy phrases that only Google could love. The goal is to engage people, and that usually means adoping a clear and recognisable tone-of-voice, not a list on key words.

But needs must. So tell me, how do you do it?