Kenzo’s perfume ad has gone viral with 2 million views in just a week. Marketing Zone loves the way this advert defies perfume ad stereotypes.

KENZO World – The new fragrance

It’s directed by Spike Jonze – the man behind Fatboy Slim’s ‘Weapon of Choice’ video. Margaret Whalley gives a quirky performance. Sam Spiegel & Ape Drums created the soundtrack. This is nothing like your average perfume advert. This is different. And a bit crazy. You can almost smell the heady fragrance. That’ll be why it’s caught on.

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