Marketing Zone loves this Patagonia ploy

Outdoor brand, Patagonia, makes money when it sells its clothes. So you’d expect the brand’s marketing to encourage customers to buy new Patagonia clothes. Right? Wrong! This film, which celebrates not buying new clothes is unusual. Over the course of 30 minutes,...

Marketing Zone loves this Kenzo advert

Kenzo’s perfume ad has gone viral with 2 million views in just a week. Marketing Zone loves the way this advert defies perfume ad stereotypes. KENZO World – The new fragrance It’s directed by Spike Jonze – the man behind Fatboy Slim’s ‘Weapon of Choice’ video....

Marketing Zone loves…this public safety ad

Passengers faced with a fake cab driver’s reckless behaviour make their feelings known. But what do they see as reckless? Watch the ad: Getting Serious about Distracted Driving with Safe Roads Alliance Stay safe! For creative ideas to get your message across chat to...

Top tips for your next video script

Send me a link to your new website video and I’m sure to watch it. That’s because video is not just informative – it’s engaging. I’m not saying it should be funny. Humour doesn’t translate very well in videos unless you are a comedian and that’s your business. But...

Growth in online video

Cisco report that video traffic will be 80 to 90 percent of global consumer internet traffic by 2017. And what we become familiar with as consumers becomes what we expect as business people. So video is set to be hugely important whatever your business. “Filmmaking...

Portering Services Best Practice DVD

New DVD for the Portering Services Best Value Group An effective, best practice approach specifically for Portering Services in Healthcare. The ideal tool for those whose role involves the training and supervision of Porters. Designed to meet the needs of the diverse...