Advertising, Creativity, Video
Outdoor brand, Patagonia, makes money when it sells its clothes. So you’d expect the brand’s marketing to encourage customers to buy new Patagonia clothes. Right? Wrong! This film, which celebrates not buying new clothes is unusual. Over the course of 30 minutes,...
Advertising, Campaigns, Video
Kenzo’s perfume ad has gone viral with 2 million views in just a week. Marketing Zone loves the way this advert defies perfume ad stereotypes. KENZO World – The new fragrance It’s directed by Spike Jonze – the man behind Fatboy Slim’s ‘Weapon of Choice’ video....
Advertising, Campaigns, Communications, Design, Emarketing, Marketing services, Social media
UK small and medium sized enterprises (SMEs) by definition have under 250 employees, so with less staff available to shout about what the company has to offer, how do customers find out about them? SMEs represent a massive 99% of all UK businesses, according to the...
Advertising, Branding, Campaigns, Communications
Whether you call it a slogan, a tag line or a strapline, those well thought out words added to your logo and used across your communications can encapsulate what you offer. It can inspire or explain – but either way it shows customers what you stand for. It’s another...
