Email is one of the workhorses of marketing strategy. It really delivers results. The latest performance benchmark figures from Signup.to have been published. These stats are based on billions of emails sent last year across 29 different industry sectors. It’s all good news.
- Open rates, clickthrough and click-to-open rates are up, albeit with a modest increase
- Mobile email is now mainstream, up from 27% in 2011 to 56% of emails opened on mobiles today
- Automated emails are performing well in terms of customer engagement.
Does your email marketing perform well enough?
Take a look and see how your email programme measures up.
Open rate – 24.88%
Click-through rate – 3.42%
Unsubscribe rate – 0.52%
Click-to-open rate – 10.88%
Source: Sign-up.to email marketing Benchmark Report 2016
See the metrics for your sector. Download the free report.
Marketing Zone run email marketing programmes for clients with results that make them very happy. Can we do the same for you? Chat to Mark on 07801 419800, email mark@marketingzone.co.uk or tweet @MarketingZoneUK