PR

January 3, 2012

The power of brand celebrity gets dramatic results

Celebrities live and breathe their brand. Whether it’s making a personal appearance or demanding six-figure sums for their size zero bodies to showcase the latest hot trend, celebrity is a powerful force. And it’s here to stay. We work with celebrity stylists and the fashion press every day for our clients, and its generating fantastic [...]

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December 28, 2011

Prize draw promotions get your product seen

Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of our client’s, we give the stamps to the Wood [...]

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December 22, 2011

Celebrity spotting at the SB.TV Christmas Party

The SB.TV Xmas Party was a great success last night. We spoke to many television and music celebrities, including British actor Adam Deacon, Eastenders star Devon Anderson, up and coming superstar Chanelle Williams, aka Lady Chann, and SB.TV founder Jamal Edwards. It was also great to make a number of connections on behalf of our [...]

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December 21, 2011

Heading to Camden to see Tinchy Stryder, Cher Lloyd and Labrinth

Here at Marketing Zone we’re young at heart! So tonight we’re heading to Camden for the SB.TV Xmas Party. We’ve arranged a sunglasses product placement at the event for one of our clients, so we’re attending the party to show our support, and to listen to the likes of Tinchy Stryder, Cher Lloyd Mr Faizer [...]

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July 21, 2011

Further PR coverage for our client in Marketing Week

Polaroid Eyewear has been getting some great PR coverage this year thanks to our ongoing trade media relations plan. So it was fantastic to see the interview that Marketing Zone arranged with Marketing Week and Polaroid’s Chris Knight published. The feature discussed Polaroid’s new 3D glasses, Lady Gaga’s involvement as a creative figurehead, and the [...]

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May 26, 2011

PR and advertising for high profile fashion clients

With a client list that has spanned Pringle of Scotland and Polaroid Eyewear, Marketing Zone has a great interest in the fashion world. We’re in daily contact with stylists and designers from the top glossy magazines and media houses, providing them with the details they need to feature our client’s high fashion products.  Accessible fashion [...]

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May 20, 2011

PR strategy sees clear return on investment

Our PR strategy for Polaroid Eyewear is producing excellent results. This month Grazia magazine, The Times and the Financial Times have featured Polaroid’s sunglasses, and we’ve also generated coverage in a number of sports and trade press titles. Polaroid’s sunglasses sales are increasing year on year, and our PR strategy enhances their reputation and supports [...]

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