It’s always good to hear other experts’ opinions on website developments, so we attended an event this weekend with The Chartered Institute of Marketing.
Marketing trainer, Richard Groom, offered insights for writing for the web, reiterating the differences between writing for print materials, and producing copy for websites. And SEO Consultant Andrew Goode, presented on the importance of search engine optimisation.
It was also useful to speak to other marketers during the breaks to find out what’s important to their organisations. We came away with complete confidence that we’re bang up to speed on website copywriting and SEO. So if your organisation needs a new or refreshed website, we’re fully equipped to help.