Communications, Creativity
When the Chartered Management Institute teamed up with leading educational publisher Hodder & Stoughton they were looking to expand their range of business book titles. Direct marketing was identified as a critical discipline for today’s manager. With a potential...
Clients, Communications, Strategic campaigns
Orange called on Marketing Zone for a consultancy project. They wanted to get smarter with their direct marketing, so we pulled together the data and analysed the effectiveness of different approaches to generating leads, appointments and corporate sales. The review...
