It’s been announced that Marketing Zone has been short-listed for an award, for the transformational marketing work we have done for Polaroid Eyewear in 2011.
The entry showcases the marketing campaign we created for Polaroid Eyewear’s heritage sunglasses collection, Best Under the Sun. Marketing Zone has helped to move this brand to the next level through PR, blogging, partnerships and more. The Chartered Institute of Marketing’s national Marketing Excellence Awards are highly regarded within the industry, and level of entries they’ve received this year has been phenomenal.
As a short-lister in the Retail Category, we’re competing with PepsiCo, Unilever, Marks and Spencer and Britvic. We’ve worked with Polaroid Eyewear for over 5 years, when we re-launched their sunglass brand in the UK. It’s great to see them recognised amongst other household names.
It just goes to show what you can achieve when you work well together and apply creativity to everything you do. The winners will be announced in February at the ceremony at The Grosvenor Hotel in London.