Marketing Zone

In the hectic digital marketing world, website design agency Marketing Zone is determined to stay ahead. That’s why we’re attending The 4th Cambridge Digital Marketing Conference, at the Imperial War Museum in Duxford.

This event is run by The Chartered Institute of Marketing, and is a power-packed programme of expert speakers discussing topics of particular relevance to those involved in digital marketing. We’re looking forward to hearing insights from Gilli Goodman from Google, Zuzanna Gierlinska from Microsoft and Mark Stuart from The Chartered Institute of Marketing amongst others.

Marketing budgets are showing trends of rising.

When the recession hits, investing in marketing pulls you through. True? According to an industry survey this could be the case.

The Q1 2010 IPA/BDO Bellwether survey, which is widely thought of as the benchmark for the advertising industry, reveals that for the first time since the third quarter of 2007, around 21% of companies reported a rise in their marketing budgets, while only 16% saw reductions.

This is definitely good news for marketing agencies, but also makes good business sense. If your customers aren’t seeing your adverts, reading your PR or aware of your website, then they won’t know your product is available.

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In these testing times, it can be difficult for students to get into the career they want. Employers usually want a mixture of both qualifications and experience, which can be a challenge. This careers evening will give students the best possible advice to kick start their future in marketing. They will find out what’s really involved and the best way to get into such a popular sector.

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When you want a new website you’ll hear your marketing agency talking about the imagery in terms of GIFs and JPEGs. But what does it all mean? What is the difference? Which one is the best to provide? GIF and JPEG images are widely used on websites but each has different uses. Here’s a short guide to take you through the minefield of imagery. Read more…

Tag clouds often show up on blogs and even on some websites. They don’t usually take up too much space – depending on how the site organises its home page. They’re a visual depiction of the tags or keywords that contributors have attached to their content. These could be the terms used in a post on social marketing, or it could be the location a photo was taken. Most tags are single words. And they can be arranged in alphabetical order. Tags that are used more frequently appear bolder or larger. They may also use a different colour. If a blog post, for example, gets lots of responses, its tags will become more prominent. All the tags are hyperlinked to their content.

The advantage of tag clouds is simple. Visitors to your site can find out quickly what your content is about. And, they can decide what they want to go to. In a sense, it’s a table of contents that’s easy to look at and tells you at a glance what’s popular and interesting.