Google advertising – ensuring value for money

Client service, Clients, Marketing insights, Websites

Advertising on Google has many advantages. By subscribing to Google AdWords you can get your product’s advert to appear on the first page of specific search results to generate clicks to your website. This can lead to sales for your business. No matter what your...

The future of mobile phone marketing

Clients, Communications, Marketing insights

Did you know? That more people globally have mobile phones than bank accounts (IDC Forecasts 2011) Astonishing isn’t it. Or perhaps not. “A mobile phone is not just a phone. It’s a powerful computer which just happens to make phone calls,” said Mark Blayney Stuart...

Taking a look at QR codes

Communications, Online marketing, Websites

Now that smart phones are becoming more popular, there’s been an increase in people using QR or quick response codes. But, what are they and how could they be used to help promote your product? A QR code is a 2D barcode which is recognised by a smart mobile phone. It...

Tara gets work experience at marketing agency

Local

Hi my name is Tara and I am currently working at Marketing Zone to gain some experience in consumer decision making before I go to University to study Psychology. It has been extremely interesting to see how marketing companies put themselves in the shoes of others to...

Top Twitter tips and terms!

Online marketing

Customers want to communicate with businesses in new and different ways. It’s not that brochures and flyers aren’t effective. And it’s not that customers won’t use their phones to call customer service centres or see and appreciate an ad. But there are new tools...