Polaroid Eyewear has been getting some great PR coverage this year thanks to our ongoing trade media relations plan. So it was fantastic to see the interview that Marketing Zone arranged with Marketing Week and Polaroid’s Chris Knight published.
The feature discussed Polaroid’s new 3D glasses, Lady Gaga’s involvement as a creative figurehead, and the importance of marketing when revitalising a brand.
During the interview, Chris was quick to point out the level of marketing support from Marketing Zone. We’ve developed the brand over the past five years, taking it from a relatively unknown label to now being stocked in John Lewis, Fenwick, Specsavers and on luxury cruise ships.
You can read the full article here. With over 40,000 marketers and industry influencers reading Marketing Week, this was an important piece of coverage for Polaroid Eyewear and has already inspired interest from a number of journalists.