Creativity, Marketing insights
Marketing budgets are showing trends of rising. When the recession hits, investing in marketing pulls you through. True? According to an industry survey this could be the case. The Q1 2010 IPA/BDO Bellwether survey, which is widely thought of as the benchmark for the...
Email marketing, Marketing insights
Marketing Zone is working with Media Trust to help charities improve their email marketing. We always like to do our bit for charity, so when asked by Media Trust to present a workshop on email marketing, we jumped at the chance. Media Trust is an organisation which...
Communications, Creativity, Marketing insights
For those of you who attended the Marketing Careers evening at The University of Hertfordshire, or if you’re looking for some advice to kick start your career in marketing – look no further! Marketing Zone has produced a Guide which will provide helpful ideas, tips...
Communications, Creativity, Local, Marketing insights
The Chartered Institute of Marketing and the University of Hertfordshire are holding a recruitment event at the University on Wednesday 10 March. Marketing Zone has been asked to be there to provide advice to students who want a career in marketing. In these testing...
Clients, Communications, Email marketing, Marketing insights, Strategic campaigns
When you’re sending out mailings, research has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work. Studies have shown that personalised content can...
Clients, Communications, Creativity, Design, Marketing insights, Websites
When you want a new website you’ll hear your marketing agency talking about the imagery in terms of GIFs and JPEGs. But what does it all mean? What is the difference? Which one is the best to provide? GIF and JPEG images are widely used on websites but each has...
Marketing insights, Online marketing
Tag clouds often show up on blogs and even on some websites. They don’t usually take up too much space – depending on how the site organises its home page. They’re a visual depiction of the tags or keywords that contributors have attached to their content. These could...
Creativity, Marketing insights
When the Institute of Direct Marketing refined its suite of qualifications to reflect the importance of the internet and e-marketing, Mark Ganellin, Marketing Zone’s Director became one of the first 100 professionals in the country to gain a Diploma in Interactive and...
