Branding, Campaigns, Communications, Websites
Marketing Zone has launched an Award website for the Greater London Region of The Chartered Institute of Marketing. The Institute is the world’s largest organisation for professional marketers and it plays a key role in training, developing and representing the...
Branding, Creativity, Design, Websites
Wiseheart help organisations like Tesco inspire great service from people, which in turn wins customer loyalty. They help frontline staff and leaders to tap into their emotional intelligence, giving them the capability to react to customers more positively and...
Communications, Creativity, Local, Marketing insights
The Chartered Institute of Marketing and the University of Hertfordshire are holding a recruitment event at the University on Wednesday 10 March. Marketing Zone has been asked to be there to provide advice to students who want a career in marketing. In these testing...
Clients, Communications, Email marketing, Marketing insights, Strategic campaigns
When you’re sending out mailings, research has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work. Studies have shown that personalised content can...
Branding, Campaigns, Clients, Communications, Creativity, Websites
We’ve covered GIFs and JPEGs, but there are a couple of other image formats that your marketing agency may mention when talking about imagery. PNGs and EPS files are commonly used by designers; here are a few points about them. A PNG is short for Portable Network...
