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Getting in to Bootcamp: social media insights

Campaigns, Clients, Communications, Marketing and design, Marketing insights, Social media

I recently attended a Social Media Bootcamp arranged by The Chartered Institute of Marketing, where it was good to meet with other experts in the industry. The key insight that came from the event was that customers are engaging with social media more and more, and...

Marketing Zone’s strategic insights featured in the business press

Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, Social media, Strategic campaigns, Websites

In this month’s Hertfordshire Business Independent, Marketing Zone’s Mark features in their Executive profile. Take a look at page 23 to hear from Mark about the importance of strategic insights, creativity and results in marketing. Plus on page 31, Mark gives...

Branding and rebranding – a strategic decision

Branding, Campaigns, Communications, Corporate design, Creativity, Design, Marketing and design, Marketing insights

There’s got to be a strategic reason to rebrand your company. Brands are the key to a company’s long-term success, so to alter the brand identity costs time and money, and can have a major impact on your business. What is a brand? A brand is a promise. It gives...

Further PR coverage for our client in Marketing Week

Campaigns, Client service, Clients, Communications, Creativity, Identity, Integrated marketing, Marketing and design, PR, Social media, Strategic campaigns, Websites

Polaroid Eyewear has been getting some great PR coverage this year thanks to our ongoing trade media relations plan. So it was fantastic to see the interview that Marketing Zone arranged with Marketing Week and Polaroid’s Chris Knight published. The feature discussed...

What is outsourced marketing?

Branding, Client service, Clients, Communications, Creativity, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Websites

Outsourced marketing involves using a marketing agency to manage the marketing for your organisation. Outsourced marketing can have many benefits. It frees up your time, gives you access to expert marketers and can reduce overheads. Your outsourced marketing company...
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