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43% of businesses have a social media skills shortage

Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites

Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...

Research paper #SMBenchmark shows which social media sites are the most popular

Communications, Creativity, Marketing insights, Social media, Websites

The Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round...

Competition win takes Mark to Cape Town

Branding, Campaigns, Communications, Creativity, Local, Marketing insights, Social media, Strategic campaigns, Websites

Digital marketing and football are two of my big interests. So when I discovered that I had won an all expenses paid VIP weekend to Cape Town, as part of the UEFA Champions League Heineken Star Final Experience, I was ecstatic. I first learnt about this app when I...

Inspiration – chase your dreams in Olympic year

Campaigns, Client service, Clients, Communications, Creativity, Design, Identity, Local, Marketing and design, Marketing insights

We all chase our dreams. Town of Runners is an inspirational feature documentary about young runners from a deprived Ethiopian highland town, which has produced some of the world’s greatest distance athletes. Olympic gold medallists Tirunesh Dibaba and Derartu...

Marketing insights – are you addicted to your tablet?

Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites

Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for...
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